Faster decision making: Integrating business intelligence into strategic planning can accelerate the extraction of information from a lot of unorganized data and from diverse sources. It also helps to keep employees up to date with the latest market trends and to set business objectives for the benefit of the company. The dimensions of business intelligence include data integration, analytical capabilities, content quality in business processes, and the culture of decision-making (Eidizadeh et al. Based on the synthesis of key points, this document justifies the strategic impact of the use of business intelligence on the business sustainability of Malaysian PLCs.
Strategic movements are very important in a competitive environment and, therefore, business intelligence plays an important role in the development of beneficial strategic measures. In a highly competitive and dynamic business environment, organizations intend to analyze the information needed to strengthen their decision-making. This document analyzes the strategic impact of using business intelligence from the perspective of improving economic performance, environmental performance and social performance. In other words, the strategic impact of business intelligence can only be observed if the organization uses it in all its functional areas.
In particular, since 2000, several important advances have emerged in the field of information technologies, making them increasingly important in commercial operations. It is clear that business intelligence is important for analyzing competitors' strategies, determining their strengths and weaknesses, and examining technological dynamics (Nenzhelele & Pellissier, 201). As larger organizations, such as publicly traded companies, it is not yet clear if these organizations are reaping the full benefits of what the systems could bring. Business intelligence can always help organizations remain competitive by providing an overview of critical information for strategic management and, in fact, Howson (200) explains that if organizations adopt business intelligence, they can gain a competitive advantage.
However, its use has increased with new strategies, since business intelligence helps organizations to analyze data more efficiently and transfer it to the departments of the organization. The concept of business intelligence first emerged in the 1980s in France, and the purpose of the idea was to increase the knowledge of companies about information technology in order to monitor competition, enrich strategic thinking processes and provide faster and easier decision-making mechanisms. This article argues that the mere adoption of business intelligence without perpetual use in key business processes and decision-making will not translate into business value. This document provides significant knowledge for business professionals to gain information on the fundamental role of using business intelligence and its strategic impact on business sustainability.
This document posits that the use of business intelligence (BI) is a strategic resource that has a significant impact on the business sustainability of publicly traded companies (PLCs) listed in Bursa, Malaysia. In their 2004 study, Phillips-Wren and colleagues revealed the strategic benefits of business intelligence systems for organizations. In addition, in general terms, if organizations use business intelligence in a highly competitive environment, they are likely to achieve a competitive advantage in their sector (Kiron & Shockley, 201).
