Business objectives or KPIs measure the core work efficiencies of the BI manager, the analysts and the team.
Business intelligence
uses business analysis, data visualization, data mining, data tools, and data architecture to help an organization's management make data-based decisions. Each company and department will have different key performance indicators, so it is important to spend time developing unique KPIs that are representative of the company. Most of the leading programs already incorporate business intelligence capabilities into their functions.Organizing KPIs into major categories will give you a good idea of how to proceed with this task, which is essential to realistically assess your company's situation right now in terms of expectations and real achievements. It doesn't make sense to select a KPI for your company if you can't get the data that supports it, either because the application is too expensive or because you don't have the resources to implement it. Considering that 89% of US customers have switched to a business competitor after a bad experience, it is clear that any customer service metric should go beyond operational data and include how customer service staff interact with their customers. It's one thing to know what areas of your business are performing according to expectations, but it's another thing to make sure that it stays that way and, at the same time, resolve the ones that can't keep up and live up to your goals.
To better illustrate how KPIs adapt to your operations, here are some examples of business intelligence KPIs. This development effectively allows non-expert users to take advantage of business intelligence like a professional analyst. In addition to being specific in your choice of KPIs, it's wise to limit the number of KPIs you decide to focus on. If a KPI is too high or too vague, it can be interpreted in many different ways and executed in many different ways.
Obtaining business intelligence is different from the undercover world of security forces, but it has the same purpose: achieving mission critical objectives. It's also important to note that business intelligence doesn't mean the same thing as competitive intelligence. When creating a business intelligence dashboard, it's important that you select the right KPIs for the audience viewing the dashboard. Harvard Business Review points out that reducing customer effort is the most important factor in building customer loyalty, since it believes that the best way to reach the customer's heart is to offer exaggerated customer service.
